Iconic Liverpool Jeweller Reports Sales Surpassing £58 Million

David M Robinson Reports 6% Rise in Annual Sales Amid Luxury Goods Demand

Liverpool's renowned jewellery brand, David M Robinson (DMR), has announced a 6% increase in annual sales, reflecting a growing appetite for luxury goods. According to the company’s financial report for the year ending March 31, 2024, DMR achieved sales of £58.6 million, bolstered by the demand for high-end items and new store openings in Liverpool and beyond.

While pre-tax profits dipped from £5.7 million to £5.12 million, DMR attributed this decrease to increased investments in new and existing showrooms, which have led to higher rent and depreciation costs.

The company’s founder, David Robinson, began his journey in 1962 as an apprentice goldsmith on Liverpool’s Hanover Street, later qualifying at night school. He opened the first DMR store on South John Street in 1969 and remains the sole shareholder, with day-to-day operations overseen by his son, John Robinson, the managing director.

DMR's flagship location is situated in Liverpool ONE, where it features a watch boutique in partnership with OMEGA. In December 2023, the company launched its third outlet in South John Street, partnering with Swiss watchmaker TAG Heuer. This 3,600 sq ft boutique is the largest TAG Heuer store in the UK and represents a significant collaboration for both brands in the city.

In addition to its Liverpool presence, DMR operates two locations in Manchester city centre, one in Altrincham, and two in London—one at Canary Wharf and a recently opened boutique at the Peninsula Hotel in Belgravia.

During the fiscal year, DMR also relocated its Canary Wharf store and renovated the Altrincham outlet in spring 2024. Despite its expansion, the company remains committed to its Liverpool roots. In an April 2023 interview with WatchPro, John Robinson noted that regional cities are enhancing their high-end retail offerings, stating, “I think the level of service in regional cities in the UK warrants further investment. The luxury sector is really important in any city.”

DMR actively promotes Liverpool as a destination, often arranging accommodations for visitors and enhancing their overall experience in the city. “Before you know it, the restaurants get a little busier, and then they want to watch the football or visit the museums,” he explained.

According to the financial accounts, DMR employed 103 staff during the fiscal year, with total directors’ remuneration, including salaries and pensions, amounting to £846,200. The highest-paid director received £413,194, while dividends for the year totalled £757,000.

In his report, John Robinson expressed confidence in the company’s performance, stating, “The directors believe that due to the strong cash position and strong relationships with suppliers, the group has traded successfully during the year and continues to do so post-year-end.”